Gen AI Agency

Francesca Tabor
info@francescatabor.com
www.gen-ai-agency.pory.app

Retainer Proposal

For Gen AI own events

Executive Summary

This proposal outlines a two-month retainer agreement between Serenity London Events Agency and Gen AI Agency to develop a comprehensive event strategy for Gen AI’s owned events, including the flagship **Gen Conference**. Our goal is to provide Gen AI Agency with tailored strategies that enhance brand visibility, client engagement, and overall event effectiveness. Following the initial two-month period, we will outline options for ongoing support through ad-hoc event planning or a continued retainer arrangement.

Objectives of the Retainer

1. Develop a Strategic Event Framework: Create a detailed strategy for Gen AI’s events, focusing on the Gen Conference, to ensure alignment with business objectives and target audience needs.

2. Enhance Client Engagement: Identify innovative ways to engage clients and stakeholders during events, maximizing their value and impact.

3. Establish a Sustainable Event Plan: Provide a roadmap for future events, including best practices for execution, marketing, and logistics.

Scope of Work During the Two-Month Retainer

Month 1: Discovery and Strategy Development

1. Kick-off Meeting

• Conduct an initial meeting with Gen AI Agency’s key stakeholders to understand goals, objectives, and target audiences for upcoming events.

2. Market Research and Analysis

• Analyze industry trends, competitive landscape, and best practices in event management within the AI sector.

• Gather insights on client preferences and expectations through surveys or interviews.

3. Event Strategy Framework

• Develop a comprehensive event strategy for the Gen Conference, including:

  • Theme and Agenda: Crafting a compelling theme and agenda that resonates with the audience.

  • Speaker Engagement: Identifying and securing industry leaders and experts as speakers or panelists.

  • Marketing Strategy: Creating a marketing plan to promote the conference, including digital marketing, PR, and social media outreach.

• Develop a comprehensive event strategy for the additional Gen AI Events, including:

  • Webinars:

  • Conference Participation:

Month 2: Implementation Planning and Finalisation

1. Detailed Planning Document

• Deliver a strategic planning document that outlines:

  • Logistics (venue, catering, technology needs)

  • Budget considerations

  • Timeline and milestones leading up to the event

2. Feedback and Refinement

• Present the strategy to Gen AI Agency for feedback and refinement, making adjustments based on input from stakeholders.

3. Implementation Plan

• Develop an implementation plan detailing the roles and responsibilities of Gen AI Agency and Serenity London for executing the strategy.

Deliverables

1. Comprehensive Event Strategy Document: A detailed report summarizing our findings, recommendations, and action plans.

2. Marketing Plan: A strategic marketing plan designed to maximize attendance and engagement for the Gen Conference.

3. Implementation Timeline: A clear timeline outlining key milestones and checkpoints for both agencies.

Post-Retainer Options

After the initial two-month retainer, Serenity London Events Agency offers the following options for ongoing support:

1. Ad-Hoc Event Planning Services

• Project-Based Support: Engage Serenity London for specific events on a project basis, with services including event logistics, marketing, and on-site management.

2. Ongoing Retainer Agreement

• Continued Support: Transition to a monthly retainer that encompasses ongoing event strategy development, planning, and execution for all of Gen AI’s events.

Pricing Structure

• Two-Month Retainer Fee: [Insert Proposed Fee]

• Ad-Hoc Event Planning: [Insert Pricing Details per Project

• Ongoing Retainer Options: [Insert Monthly Fee Structure for Continued Support]