MRAYA COSMETICS

Rana Banafa
banafarana@gmail.com
https://mraya.co/

ABOUT
Mraya, a proudly Saudi makeup brand inspired by the rich culture and heritage of our homeland. At Mraya, we celebrate the beauty and individuality of every woman, crafting products that resonate with the diverse shades, preferences, and lifestyles of women both in Saudi Arabia and around the world. The name Mraya, meaning “mirror” in Arabic, reflects our deep belief in embracing and enhancing your inner and natural beauty. Just as a mirror shows your true self, our products are designed to highlight your uniqueness and let your confidence shine through. Rooted in the values of quality and authenticity, we take pride in our high standards. All Mraya products are vegan, cruelty-free, and paraben-free, meticulously formulated to prioritise safety and performance. This attention to detail stems from the perspective of a Saudi pharmacist who understands the importance of creating gentle, effective products that women can trust. Mraya is not just a makeup brand; it is a reflection of Saudi artistry and innovation. From ingredient selection to the final product, every detail is thoughtfully crafted to honor the diverse beauty of Saudi women while empowering women everywhere to express themselves with confidence and grace.

THE MISSION
Our mission is to emphasise the uniqueness already present within, fostering a culture of self-celebration. At Mraya, we go beyond traditional makeup – we're a lifestyle. We encourage you to incorporate our products seamlessly into your daily routine, making them an integral part of your unique lifestyle.

THE VISION
Our vision at Mraya is to redefine beauty through the lens of Saudi authenticity and innovation, cultivating a world where every woman confidently embraces her unique qualities. Inspired by the strength and elegance of Saudi women, we aim to lead a transformative beauty movement that transcends makeup, celebrating individuality as a masterpiece in itself. We envision a future where diversity is celebrated as a core value, and self-expression becomes a universal tool for empowerment. Guided by the principles of minimalism, quality, and immersive experiences, Mraya seeks to honor Saudi heritage while inspiring women globally to redefine beauty on their own terms.

Proposed Services

Hiring Serenity to create your strategy ensures a tailored, research-driven approach that aligns with your brand’s unique goals and audience. By leveraging industry expertise, market insights, and creative innovation, Serenity can design a comprehensive roadmap that maximises ROI, enhances brand visibility, and delivers unforgettable experiences. Opting for our retainer service with a globally capable agency offers even greater value, providing support and seamless execution across markets. With a retainer, you gain access to a dedicated team that manages end-to-end event planning, builds strategic influencer and collaboration relationships, and ensures flawless on-site execution—no matter the location. Our services not only saves time and resources but also fosters long-term growth, community engagement, and a cohesive brand presence.

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Based on our discussion, I’d like to propose the following services tailored to your needs:  

1. Event Strategy Creation
£2500 one off fee A comprehensive, month-long process to develop a customised event strategy that aligns with your brand goals. This includes:  

- Research and analysis of your target audience and market trends  
- Research and analysis of your competitors previous events
- Concept development and creative ideation  
- A detailed event roadmap with timelines, budgets, and key goals & objectives  

This foundational work ensures that every event we include is strategic, on-brand, and designed to achieve your objectives.  
Depending on your events budget for 6 months or 9-12 months the events we would consider but not limited to including are: Pop ups, Workshops, Event Sponsorship, Influencer Events, Show Partnerships and online events throughout The Middle East & The UK.

Following the creation of your event strategy, you have the option to take the strategy, plan and execute the events yourself or hire Serenity on a retainer basis. With this we have offered you two options.

2. 6 Month Retainer (Including Event Execution)
£1575 per month A dedicated partnership over six months to plan, manage, and execute your events that fall within the 6 month period seamlessly. This includes:  

- End-to-end event planning and coordination  
- Vendor management and logistics  
- Building and nurturing collaboration relationships to amplify your events and community engagement  
- On-site execution and post-event analysis  
- Bi-weekly/Monthly check-ins and progress updates  

This option is ideal if you are looking for a hands-on approach to executing small events while leveraging partnerships to enhance marketing efforts and community impact.  

3. 9-12 Months Retainer (Including Event Execution) 
£1375 per month A more extended partnership to provide ongoing support and execution for your events over nine - twelve months. This includes all the services in the 6-month retainer, with additional benefits such as:  

- Deeper integration with your brand’s marketing and sales goals  
- Long-term event planning and strategy adjustments based on performance data  
- Strategic development of influencer and collaboration relationships to create sustained community engagement and brand loyalty  
- Access to our team resources
- Bi-weekly/Monthly check-ins and progress updates  

This option is perfect if you are seeking a sustained, results-driven partnership to maximise the impact of their events and build meaningful connections within your community.  

Next Steps

1. Discussion Meeting: Schedule a meeting between Sandie and Rana to discuss the proposal and explore each option.

2. Feedback and Refinement: Gather feedback from Rana and further information on a forecasted budget for the next 9-12 months that can be allocated to events which will refine the service proposal.

3. Onboarding: Schedule an onboarding meeting where we establish the vision, goals, targets, competitors & more.