Hospitality Retainer & Consultation Services
Event Consultancy, Strategic Planning, Creative Management & Coordination
Our retainer & consultation services are ideal for Restaurants & Lounges who would like to
- start offering their establishment as an events spaces
- who currently offer events at their establishment but would like to enhance this offering
- who would like to build an in house events team
ROSATO
CONSULTATION ONLY £2500
Initial consultation and event strategy or target review
Analysis of competitors events activities
Event strategy creation
1 launch or activation event of the space for planners & potential customers
Weekly meeting
Set up of pricing structure, email address & contracts
Hiring of events manager, events assistant where feasible & event sales where feasible. 5% commission of each salary for each position filled.
Minimum 3 months
BIANCO £3000
Initial consultation and event strategy or target review
Analysis of competitors events activities
Event strategy creation
1 launch or activation event of the space for planners & potential customers
Weekly meeting
Creation & hosting of an email address for your event enquires such as ***events@serenitylondon.co.uk. The email address will be managed by Serenity London. It will be listed on your website and on your social media for private hire bookings only.
A shared calendar with the restaurant manager/founders will be created where confirmed events and event enquires will be listed.
Creation of event contracts, we will require your logo, the e-signature, name and title of the persons you select as the signatory.
Management of all event enquires through to contracts & confirmation of the event. We will assist with any event queries by the clients up until the day and the running of events will be carried out by the onsite team.
Minimum 9 months
ROSSO £3500
Initial consultation and event strategy or target review
Analysis of competitors events activities
Event strategy creation
1 launch or activation event of the space for planners & potential customers
Weekly meeting
Creation & hosting of an email address for your event enquires such as ***events@serenitylondon.co.uk. The email address will be managed by Serenity London. It will be listed on your website and on your social media for private hire bookings only.
A shared calendar with the restaurant manager/founders will be created where confirmed events and event enquires will be listed.
Creation of event contracts, we will require your logo, the e-signature, name and title of the persons you select as the signatory.
A quarterly Newsletter will be sent out to event agencies & previous clients, keeping your event space at the forefront of their minds. The key here is to have relevant seasonal updates which we will establish with the founders and SMM.
Management of all event enquires through to contracts & confirmation of the event. We will assist with any event queries by the clients up until the day and the running of events will be carried out by the onsite team.
Minimum 6 months
Each pillar is customisable to your establishments needs
Review Process
We will meet with the founders and social media team to understand your target audience and vision for the restaurants event space.
If you do not have a social media team we recommend Daniella @ www.onbrandsocial.com
We will share a short report of local venues of similar nature highlighting their event spaces and prices.
Following this we will create an events brochure including a rate card to service your target audience.
To do this successfully we will need floorplans, 3d renders and then to see the final space to ensure we have capacities and pricing aligned. Professional Images are required.
In addition to the events brochure it is important to have a recommended supplier list. We will create this to ensure the standard of suppliers used by your clients for events match the standards of your establishment.
We will work with the founders to plan and execute
-a showcase event to a small selection of your key audience or a private tasting.
- a launch event (the scale shall be decided by the founders)
WHY CHOOSE A RETAINER SERVICE WITH AN EXPERIENCED EVENTS TEAM?
1. Resource Efficiency: Your growing business can save time and resources on event planning and management. Serenity can handle all aspects of event coordination, logistics, and execution globally, allowing you to focus on other core areas of your business while ensuring that your events are professionally organised and successful.
2. Cost-Effective Solution: Retainer services often offer cost savings compared to hiring an agency on a project-by-project basis or building an in-house team.
3. Access to Expertise: You will have ongoing access to the expertise and resources of the Serenity Team. This ensures that the you can tap into the our knowledge, creativity, and industry connections whenever needed, resulting in high-quality event experiences that align with your goals and objectives.
4. Strategic Planning: You will engage in strategic event planning with the expertise of Serenity. By collaborating on a continuous basis, we can align event strategies with the company's overall marketing & BD objectives, ensuring that events serve as effective marketing tools to reach and engage their target audience as well as influence business & product development.
5. Brand Consistency: Retainers can help ensure brand consistency across all events & engagements. By working closely with Serenity, the company can maintain a cohesive brand image and messaging throughout their events, reinforcing their marketing strategy and enhancing brand recognition among their target audience.
6. Relationship & Community Building: Retainer services can lead to stronger connections with your attendees and stakeholders of events & marketing activities. Through consistent event planning and execution, you can build rapport and loyalty with your audience, driving brand advocacy and long-term customer relationships that benefit your business in terms of customer retention and word-of-mouth marketing.
7. Scalability and Flexibility: As your business grows, the needs and scale of your events may change. Having Serenity on retainer provides you with scalability and flexibility to adapt to these changing requirements. Serenity can adjust its services to accommodate your evolving needs, whether it's organising larger events, expanding to new locations, or incorporating new event formats to support your business growth.