As we say goodbye to 2025 and reflect on the year gone by, I am excited to share a glimpse into our journey at Serenity London.
2024 was filled with unforgettable moments, growth, and spectacular events that brought us closer to our cherished clients and partners. With that here is a little Serenity Snapshot…
2024 Industry Insights
The events and hospitality industry showcased remarkable resilience and innovation this year. As we reflect, popular cities for conferences has been both Limassol & Lisbon, while Italy has remained as the top country for weddings, capturing hearts with its romantic charm.
Our most requested destinations for weddings in 2024 were equally split between the stunning landscapes of Cyprus and the romantic allure of Greece. Interestingly, while we noticed a decline in requests for private chefs at home, there was a remarkable surge in private dining experiences, with inquiries for these gatherings surpassing those for traditional birthday party receptions.
Serenity Highlights
At Serenity, we celebrated a diverse range of weddings this year. Our smallest wedding was an intimate gathering of just 10 people, reflecting the growing trend towards micro-personalised celebrations. In contrast, our largest wedding brought together 240 guests, showcasing the joy of larger gatherings filled with love and laughter.
Our favourite venue of the year has to be the stunning Amara Hotel in Limassol, which provided a breathtaking backdrop for various events. Additionally, our preferred event space was the chic Sud Lisbon, where elegance and comfort blend seamlessly
Among the enchanting locations we explored, Cascais stood out as our favorite town, with its picturesque views and vibrant culture.
Looking ahead to 2025, we have our sights set on visiting Shanghai, a city bursting with potential and inspiration.
This year, our clients truly elevated their celebrations by investing in their flowers and decor, closely followed by entertainment and videography. It’s heartwarming to witness how much our clients value creating beautiful, memorable experiences
Additionally, we discovered three innovative companies developing wonderful and much-needed technologies for the events space, which we can't wait to share more about in a future blog. These trends highlight the evolving preferences of our clients and the dynamic nature of the events industry, setting the stage for an exciting year ahead.
Exciting Launches
We are thrilled to announce the launch of our exclusive venue directory, a curated collection of venues that exceeded our expectations. This directory is designed to assist those who cannot hire an event & wedding planner with finding the perfect setting for their next event, making the planning process more enjoyable and seamless.
Looking Ahead
As we embark on 2025, we are excited to unveil more engaging events for the Serenity community. Stay tuned for unique experiences that will inspire and connect us all.
We expect the trend of experiential events to continue to rise, with more couples and organisations seeking individualistic experiences that leave lasting memories.
In the spirit of goodwill and hope, we would like to leave you with a few words from the Bible: “For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11).
May your 2025 be filled with creativity, joy, love, and of course Serenity.
xoxo
Team Serenity